Surplus Saga Pvt. Ltd. · Noida, India

Meet the Team Building India's Trust Economy

Behind Lotwaala is a lean, mission-driven team of builders, operators, and problem-solvers — united by one goal: making India's wholesale market safe, transparent, and accessible to every business.

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Leadership

Anurag Sharma

Founder

Founder & CEO

Leadership

Anurag Sharma is the driving force behind Lotwaala — a seasoned business leader with 15+ years spanning global trade, corporate sales, and apparel manufacturing. Since 2017, he has successfully owned and operated Colour Tribe, a premier clothing brand generating ₹30–40 Lakhs in monthly sales revenue. He spent nearly a decade (2016–2025) as Sales Manager at Octagon International in Dubai, specializing in global trade and marketing before returning to India to build Lotwaala.

Key Highlights

Founder & Owner — Colour Tribe (Clothing brand est. 2017, ₹30–40L/month revenue)
Sales Manager — Octagon International, Dubai (2016–2025)
General Manager — Indirapuram Real Estate Operations
Alumni — HCL Technologies & EXL Service
Incorporated Surplus Saga Pvt. Ltd. — July 20, 2025
Launched Lotwaala App — November 26, 2025

Manisha Parashar

Co-Founder

Co-Founder & Head of HR

Leadership & HR Operations

Manisha Parashar is Co-Founder at Lotwaala, bringing 8+ years of global leadership in recruitment management, corporate HR administration, and talent acquisition across India, Dubai, US, and UK markets. Holding an MBA in HR (A+ Grade) from Subharti University, she specializes in end-to-end recruitment pipelines, CTC structuring, and organizational engagement. Manisha maintains a community of over 34,900+ followers on LinkedIn with 99+ verified endorsements in HR Management.

Key Highlights

Co-Founder, Lotwaala — Leading HR Operations & Talent Acquisition Strategy
8+ years of professional HR experience across India, Dubai (UAE), US & UK markets
34,900+ LinkedIn Followers & 99+ Verified HR Endorsements
Master of Business Administration (MBA - HR, A+ Grade, Subharti University)
Former Talent Acquisition Specialist (IMS Group) & HR Admin (Mahaswetha Trading LLC, Dubai)
Bachelor of Commerce (B.Com, A+ Grade, MJP Rohilkhand University)
DOEACC 'O' Level Computer Certified Professional

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Technology Team

Navneet Pandey

App Dev

Full-Stack & App Developer

Technology

Navneet Pandey is a Full-Stack Developer with 3+ years of experience building and maintaining web and mobile platforms. He developed the Lotwaala app platform across frontend, backend APIs, MySQL/Firebase databases, Cloudflare R2, and Razorpay payment integrations.

Key Highlights

Full-Stack & Mobile Development (React, Next.js, React Native, Node.js)
Backend APIs, MySQL, Firebase & Cloudflare R2 Architecture
Razorpay Payment Gateway & Escrow Integrations
3+ years of professional full-stack engineering experience

Lotwaala Team

Aditya Kumar Rai

Web Dev

Web Developer & Digital Marketer

Technology

Aditya Kumar Rai (also known as Aditya Rai) designed, developed, and marketed the Lotwaala web platform and digital ecosystem. Based in Greater Noida, he combines software development with performance-driven digital marketing to build Lotwaala's online presence, SEO footprint, and app discovery.

Key Highlights

Also known as: Aditya Rai
Full-stack Web Development (Next.js, React, TypeScript)
Digital Marketing & SEO Architecture
Designed & built lotwaala.com
Based in Greater Noida, Uttar Pradesh

LinkedIn GitHub Quora Developer Profile

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HR & Support Team

Sachin Puri

Manager

Operations & Platform Manager

Operations & Support

Sachin Puri serves as Operations & Platform Manager at Lotwaala, overseeing platform management, buyer/seller onboarding operations, order escalation, and dispute handling to ensure seamless performance across the platform.

Key Highlights

Platform & Operations Management
Buyer & Seller Onboarding Oversight
Order Dispute Resolution & Escalation
Operations & Support Leadership

Instagram (Soon)

Nandani Rastogi

HR Lead

HR & Support Lead

HR & Support

Nandani Rastogi leads Human Resources and Customer Support at Lotwaala. She oversees team recruitment, onboarding, and manages buyer and seller support operations — ensuring every Lotwaala user gets timely, reliable assistance in English and Hindi.

Key Highlights

Human Resources & Team Recruitment
Buyer & Seller Customer Support
Support in English & Hindi
Mon–Sat, 9 AM – 6 PM IST

Instagram (Soon)

Our Departments

How We're Organised

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Operations & Business

Our operations team manages seller onboarding, KYC verification, inventory quality checks, and day-to-day platform health — ensuring Lotwaala's zero-fraud promise is maintained at every transaction.

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Marketing & Growth

The marketing team drives Lotwaala's organic and paid growth across social media (Instagram, YouTube, LinkedIn), content channels, and the podcast — building brand authority and generating qualified B2B leads.

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Logistics & Delivery

Our logistics team coordinates last-mile delivery partnerships with Big-Ship and other major carriers — managing delivery tracking, returns, and buyer-side confirmation to trigger escrow release.

Our Values

What Drives Every Decision We Make

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Trust First

Every decision — from seller KYC to payment escrow — is designed to eliminate fraud and protect every participant in the supply chain.

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Zero Commission

We are committed to never charging sellers a rupee. Our success is measured by their growth, not our margin.

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Pan-India Access

We believe every MSME in India — regardless of city or size — deserves access to a safe, efficient wholesale marketplace.

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Move Fast, Stay Honest

We move with startup speed but never compromise on transparency, compliance, or the trust we've built with our users.

Want to Join the Team?

We are building India's most trusted B2B marketplace. If you are passionate about wholesale commerce, technology, or operations — we'd love to hear from you.