Step-by-Step Guide · Buyers & Sellers

Start Buying or Selling Wholesale in Minutes

Whether you are a retailer looking for deeply discounted bulk inventory or a manufacturer with dead stock to clear — Lotwaala makes it safe, simple, and completely free. Select your role below to see your personalised step-by-step guide.

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Buyers

Browse & Order

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Sellers

List & Get Paid

Buyer Journey

Start Buying Wholesale in 6 Simple Steps

From downloading the app to receiving verified wholesale goods with escrow protection — here's your complete buyer guide.

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Step 01

Download the Lotwaala App

Download Lotwaala free from Google Play Store (Android) or the App Store (iOS). The app is 100% free with no hidden charges, subscriptions, or fees for buyers.

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Pro Tip: Search 'Lotwaala' on Google Play or click the Download button on this page.

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Step 02

Create Your Free Buyer Account

Sign up with your mobile number and complete basic verification. As a buyer, you can browse all listings immediately. For bulk orders, optionally verify your business with GST for better credibility with sellers.

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Pro Tip: GST verification unlocks higher-volume negotiation and priority seller responses.

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Step 03

Browse Dead Stock & Surplus Listings

Explore 100,000+ live wholesale and dead stock listings across 120+ cities. Filter by category (textiles, electronics, FMCG, stationery, etc.), city, price range, or minimum order quantity. All sellers are GST and KYC verified.

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Pro Tip: Use the 'Near Me' filter to find surplus stock available in your city for faster delivery.

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Step 04

Chat Directly with the Seller

Unlike directory-style platforms, Lotwaala gives you direct access to the actual manufacturer or wholesaler. Chat in-app to negotiate price, MOQ (minimum order quantity), packaging, and delivery terms — with no middleman.

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Pro Tip: Always verify product photos, batch details, and delivery timelines in chat before ordering.

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Step 05

Place Your Order — Payment Goes Into Escrow

Once you agree on terms, place your order through the app. Your payment is securely held by Lotwaala's escrow system — the seller does NOT receive funds until you confirm receipt and quality. You are fully protected.

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Pro Tip: Escrow means your money is safe. You only lose it if you confirm delivery and are satisfied.

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Step 06

Receive, Verify & Release Payment

Once the goods arrive, you have 7–10 days to physically inspect the batch quality. If satisfied, confirm receipt in the app — and Lotwaala releases the payment to the seller. If there's a quality issue, raise a dispute for resolution.

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Pro Tip: Inspect every unit of the batch. Use the in-app dispute feature if anything doesn't match the listing.

Video Guides

Watch Our Tutorial Videos

Detailed video walkthroughs for both buyers and sellers — coming soon to our YouTube channel

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Video Coming Soon

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Buyer Tutorial

Complete walkthrough: Download → Browse → Order → Receive with escrow protection.

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Video Coming Soon

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Seller Tutorial

Complete walkthrough: Register → KYC → List Products → Receive Orders → Get Paid.

Official Video Podcast · Hosted by Founder Anurag Sharma

The Lotwaala Podcast

Watch founder Anurag Sharmaexplain the mechanics of India's B2B wholesale market, escrow security, fraud prevention, and MSME expansion strategies.

★ FEATURED EPISODEEpisode 1

Founder Anurag Sharma on the Real Impact of India's Wholesale App

In this flagship episode, Lotwaala founder Anurag Sharma dives deep into how the Lotwaala app is creating real, measurable impact for manufacturers and retailers across India. He discusses how the platform is fundamentally reshaping trust in India's fragmented B2B wholesale market — from escrow-protected payments to GST-based seller verification — and what it means for the next generation of Indian MSMEs.

Key Highlights

  • How Lotwaala's escrow system eliminates payment fraud in B2B transactions
  • Why GST verification is non-negotiable for building buyer trust
  • The scale of India's dead stock problem and what it costs MSMEs annually
  • Real success stories from sellers who cleared inventory using Lotwaala
Wholesale ImpactEscrow PaymentsMSME GrowthB2B Trust
Watch Full Episode on YouTube →

More Episodes

Explore all podcast episodes with Founder Anurag Sharma

Episode 22025

Lotwaala Founder Shares Secret Growth Strategies & Market Expansion Secrets

Anurag Sharma reveals the strategic playbook behind Lotwaala's rapid market expansion. From identifying the right wholesale hubs in India's tier-1 and tier-2 cities to building credibility with GST-verified sellers, this episode is an essential watch for supply chain and wholesale leaders.

Key Takeaways

  • Lotwaala's city-by-city expansion strategy across 120+ wholesale markets in India
  • Why dead stock liquidation is a ₹50,000 crore opportunity in India
  • How to build supply-side trust in an unorganised market
Growth StrategyMarket Expansion
Watch →
Episode 32025

Building a Trusted and Fraud-Free B2B Marketplace in India

One of the most critical challenges in India's B2B wholesale market is endemic fraud. In this episode, Anurag Sharma outlines the exact mechanisms Lotwaala built to eliminate fraud: mandatory KYC, GST verification, escrow payments, and transparent dispute handling.

Key Takeaways

  • The anatomy of B2B fraud in India's unorganised wholesale market
  • Why mandatory GST and KYC verification is Lotwaala's first line of defense
  • How the 7–10 day escrow window eliminates quality disputes
Fraud PreventionKYC Verification
Watch →
Episode 42025

Anurag Sharma on the Real Impact of India's Wholesale App — Extended Cut

The extended version of our most popular episode — with additional discussion on Lotwaala's long-term vision for India's B2B market, technology transforming traditional trade, and Anurag Sharma's journey from Dubai to founding Lotwaala.

Key Takeaways

  • Anurag Sharma's personal journey from Dubai to founding Lotwaala
  • The long-term vision: India's most transparent B2B liquidation aggregator
  • What success looks like for India's MSME sector by 2030
Founder StoryVision 2030
Watch →
Episode 52025

Building a Trusted and Fraud-Free B2B Marketplace — The Lotwaala Model

In this episode, Anurag Sharma goes deeper into the structural design choices behind Lotwaala's trust-first model — why zero commission was chosen over extraction, and how escrow protects both buyers and sellers.

Key Takeaways

  • Why Lotwaala chose zero commission over revenue extraction
  • Designing an escrow that works for both buyer AND seller simultaneously
  • Lessons for Indian B2B startups building in trust-deficit markets
Trust ArchitectureZero Commission
Watch →

Subscribe to The Lotwaala Podcast

Get raw wholesale insights, founder stories, and market liquidation strategies direct from Noida & pan-India hubs.

Subscribe on YouTube
FAQ

Frequently Asked Questions

Is Lotwaala free to use for buyers?+

Yes, completely free. Buyers pay only for the products they purchase. There are no subscription fees, registration charges, or platform commissions charged to buyers.

Is Lotwaala free for sellers?+

Yes, 100% free. Lotwaala operates on a zero-commission model. Sellers pay no registration fee, listing fee, or percentage of sales. This directly benefits sellers compared to platforms like IndiaMart (paid subscription) or Udaan (commission-based).

What is the escrow system and how long does it take?+

When a buyer places an order, the payment is held securely by Lotwaala — not released to the seller immediately. The buyer has 7–10 days post-delivery to inspect and verify the product quality. If satisfied, they confirm in the app and the funds are released to the seller. If there's a dispute, Lotwaala mediates.

What kind of products can be listed on Lotwaala?+

Lotwaala is exclusively for dead stock, clearance inventory, surplus batches, factory-excess goods, and slow-moving inventory. This is the platform's core differentiation — it is NOT for primary catalog or regular wholesale goods. Categories include textiles, electronics, FMCG, stationery, toys, cosmetics, and more.

How long does seller verification take?+

GST and KYC verification is reviewed within 24–48 business hours. Once approved, you can list your products immediately. All sellers must be GST-registered to list on Lotwaala.

What logistics partners does Lotwaala support?+

Lotwaala supports in-app delivery coordination via Big-Ship and other major logistics partners. Sellers can also arrange their own logistics — the platform provides tracking integration for buyer visibility.

What if I have a dispute with a buyer or seller?+

Lotwaala provides an in-app dispute resolution system. If a buyer raises a quality issue within the 7–10 day window, Lotwaala's support team mediates between both parties. Payment is not released until the dispute is resolved.

Is Lotwaala available on iOS?+

Lotwaala is currently live on Android (Google Play Store). The iOS version is scheduled to launch on August 26, 2026. iOS users can join the waitlist via WhatsApp to be notified at launch.

Ready to Get Started?

Download Lotwaala free on Android and start buying or selling surplus inventory today — with zero commission and full escrow protection.

📱 Download on Android🍎 iOS Waitlist →